Advertising helps support Beaver County Business and keeps our journalism free and
accessible to the community. We value our advertisers, but we value our readers’ trust even more. That means our advertising is guided by clear principles.

Editorial Independence

• Advertising does not influence our news coverage.
• Our reporters, editors, and contributors operate independently of our advertising team.
• Sponsored content is clearly labeled so readers always know what’s journalism and what’s
  advertising.

Acceptable Advertising

We accept advertising from businesses, nonprofits, and organizations that want to reach
Beaver County’s business community. That includes:

• Local and regional businesses
• Professional services
• Educational institutions
• Community organizations

We will not accept advertising that:

• Contains false, misleading, or deceptive claims
• Promotes hate speech, discrimination, or illegal activity
• Undermines the credibility of our publication or journalism in general

Sponsored Content

• Sponsored content (also known as “advertorials”) is clearly marked with a label such as
  Sponsored Content or Paid Partnership.
• It must meet the same standards of accuracy and decency as any other content we publish.
• Sponsored content is produced in collaboration with our advertising team, not our
  newsroom.

Placement & Disclosure

• Ads may appear on our website, in The Whole Dam Business newsletter, or at our events.
• Online ads are clearly distinguished from editorial content by design and labeling.
• Event sponsorships and acknowledgments are openly disclosed.

Reader Trust

Our readers come first. That means:

• We will not run “disguised” ads that look like editorial content.
• We will not trade favorable coverage for advertising dollars.
• We will be transparent about the difference between advertising and independent
  journalism.

Final Word

We want advertising to benefit everyone—our readers, our advertisers, and our newsroom.
If it informs, engages, and respects our community, it’s welcome here. If not, we’d rather go
without.