
Want To Keep Those New Year’s Resolutions? Try Brainwashing Yourself
Why New Year’s resolutions fail—and how behavior change actually works—using neuroscience, identity, and environment to reprogram habits without relying on willpower or motivation.
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FROM RODGER’S DESK
From Rodger’s Desk is the regular column and open door of the Beaver County Almanac, written by Editor & Publisher Rodger Morrow.

Why New Year’s resolutions fail—and how behavior change actually works—using neuroscience, identity, and environment to reprogram habits without relying on willpower or motivation.

An argument for deep reading as essential civic infrastructure—explaining how literacy builds brains, empathy, and judgment, and why Beaver County’s future depends on it.

A humorous take on rising vet costs and how pet telemedicine offers a practical, lower-cost alternative—protecting both pets and hoomans from unnecessary bills and guilt-driven care.

A portrait of Henry Mancini’s Beaver County roots and legendary career, showing how a steel-town upbringing helped shape one of America’s coolest and most enduring musical voices.

A thoughtful reflection on Christmas—its history, traditions, and contradictions—and why this demanding season still insists on pause, generosity, and gratitude in modern life.

The Blessing of Christmas” explores how the chaos, exhaustion, and sheer muchness of the holiday are actually part of its hidden gift,

How Charles Dickens’s 1842 visit to smoky Pittsburgh helped shape *A Christmas Carol*, linking industrial life, compassion, and the enduring moral meaning of Christmas.

A reflection on Washington Irving’s “Old Christmas,” exploring the enduring value of tradition, lingering, and shared rituals in a world increasingly shaped by efficiency and haste.

Costco Travel is a little-known powerhouse, quietly offering cruises, resorts, and rental car deals that save members real money—often without the usual travel headaches.

A witty Beaver County take on Santa Claus, arguing that Bonnage’s Toy Store—not Thomas Nast or Coca-Cola—was the true power behind Christmas belief.

Why New Year’s resolutions fail—and how behavior change actually works—using neuroscience, identity, and environment to reprogram habits without relying on willpower or motivation.

An argument for deep reading as essential civic infrastructure—explaining how literacy builds brains, empathy, and judgment, and why Beaver County’s future depends on it.

A humorous take on rising vet costs and how pet telemedicine offers a practical, lower-cost alternative—protecting both pets and hoomans from unnecessary bills and guilt-driven care.

A portrait of Henry Mancini’s Beaver County roots and legendary career, showing how a steel-town upbringing helped shape one of America’s coolest and most enduring musical voices.

A thoughtful reflection on Christmas—its history, traditions, and contradictions—and why this demanding season still insists on pause, generosity, and gratitude in modern life.

The Blessing of Christmas” explores how the chaos, exhaustion, and sheer muchness of the holiday are actually part of its hidden gift,

How Charles Dickens’s 1842 visit to smoky Pittsburgh helped shape *A Christmas Carol*, linking industrial life, compassion, and the enduring moral meaning of Christmas.

A reflection on Washington Irving’s “Old Christmas,” exploring the enduring value of tradition, lingering, and shared rituals in a world increasingly shaped by efficiency and haste.

Costco Travel is a little-known powerhouse, quietly offering cruises, resorts, and rental car deals that save members real money—often without the usual travel headaches.

A witty Beaver County take on Santa Claus, arguing that Bonnage’s Toy Store—not Thomas Nast or Coca-Cola—was the true power behind Christmas belief.